Fellas Brewing Co.
CRACKIN’ A COLD ONE
FELLAS BREWING CO.
Fellas Brewing Co. was founded with the simple idea of ‘Crackin’ a Cold One with the Fellas” in mind. It is a brand that represents the good times had by friends enjoying a refreshing cold beverage together. Fellas Brewing Co. believes that the good times had come from the good friends we surround ourselves with.
REALISING THE VISION.
Fellas Brewing Co’s core values are togetherness, maintaining a simple design, and putting the emphasis on the experience rather than the brand. I created a simple badge design to be used for labels, and an alternate design to be used for coasters that align with this brand vision of Fellas Brewing Co. I created a black and grey design with yellow accents, to achieve a subtle and understated look that focuses the customer on his or her experience of enjoying a Fellas Brewing Co. beverage.
The flagship item that Fellas Brewing Co. focuses on is their signature brews. I created a simple and easy to apply design for use on standard longneck bottles, as well as stubbies to ensure a high amount of versatility. Being a small operation, it is crucial that the fine folk at Fellas Brewing Co. can print the labels easily as a sticker, and apply them to blank bottles with ease. This meant creating a simple shape that can easily be die cut, and using only a few print-safe colours.
Fellas brewing co values the experience of good friends having a good time. Let’s keep it that way. Please consume responsibly.