Jamie Ferrato Design
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Fellas Brewing Co.

Fellas Brewing Co.

CRACKIN’ A COLD ONE

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FELLAS BREWING CO.

Fellas Brewing Co. was founded with the simple idea of ‘Crackin’ a Cold One with the Fellas” in mind. It is a brand that represents the good times had by friends enjoying a refreshing cold beverage together. Fellas Brewing Co. believes that the good times had come from the good friends we surround ourselves with.

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REALISING THE VISION.

Fellas Brewing Co’s core values are togetherness, maintaining a simple design, and putting the emphasis on the experience rather than the brand. I created a simple badge design to be used for labels, and an alternate design to be used for coasters that align with this brand vision of Fellas Brewing Co. I created a black and grey design with yellow accents, to achieve a subtle and understated look that focuses the customer on his or her experience of enjoying a Fellas Brewing Co. beverage.

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BOTTLE DESIGN.

The flagship item that Fellas Brewing Co. focuses on is their signature brews. I created a simple and easy to apply design for use on standard longneck bottles, as well as stubbies to ensure a high amount of versatility. Being a small operation, it is crucial that the fine folk at Fellas Brewing Co. can print the labels easily as a sticker, and apply them to blank bottles with ease. This meant creating a simple shape that can easily be die cut, and using only a few print-safe colours.

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ENJOY RESPONSIBLY.

Fellas brewing co values the experience of good friends having a good time. Let’s keep it that way. Please consume responsibly.