Rocket Brews is an independently run business based in Amarillo, Texas located on historic Route 66. They specialize in unique snacks and drink combos that are out of this world for travellers from far and wide. I was challenged to re-vamp their existing branding to something more modern, that maintains the same feeling and keeps the business’ classic colours that the community has come to know and love.
Rocket Brews was looking for a refresh of their current visual identity, while retaining the same colours and feeling of their old look. This new identity would be used primarily on food and drink items sold in their store, and used secondarily for merchandise such as stickers, T-shirts, and hats.
THE FAMILY OF MARKS
SUMMER ALTERNATE DESIGN
Rocket Brews requested for a ‘special edition’ version of their rocket design be made for use in the hot Texas summer. I created a blasting off rocket design within the shape of texas, resembling the classic lone star design with a Rocket Brews twist. Rocket brews has a rich community presence, and the Texas designw as a smash hit.
BRAND LAUNCH & FAN REACTIONS
Rocket Brews introduced their new branding to great success. On every single bottle, container, and order came a new Rocket Brews logo. Customers were presented with free stickers as a thank you for their support. Community reaction to the new logo was outstanding; various photos, instagram posts, and kind words were recieved about the new logo. Below you can see a small glimpse of the community support!