Jamie Ferrato Design
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TAG: The Moment Creation & Discovery App

Tag

The moment creation & discovery app.

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OVERVIEW

Tag is an app that lets you explore the world, make your mark, and discover the unique moments and stories of others. Tag's unique set of augmented reality creation tools allow you to create a moment in time based on geographical location for others to find, as well as discover stories and moments left by other people in an interactive AR environment. 

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IDENTIFYING THE OPPORTUNITY.

Tag identifies an interesting opportunity. Social media is commonplace today, with billions of photos, and posts created each day. I saw that this experience is lacking - there is no personal connection, or shared experience, we are distant from the memory. I saw this as an opportunity to deviate and create a service that allows the user to literally put themselves into someone else’s shoes and see through their eyes.


How might we create a sharing experience that maintains the personal connection of the memory?


TAG YOUR MOMENTS.

With Tag you can create a unique memory anywhere you go. Just switch to AR mode on the app, and start creating your mark. The app allows you to paint, record sound, and insert images, faces, and objects to tell your own personal story. Paint a picture, create an art installation, or tell the story of your first date - where it happened. 

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ALL ABOUT LOCATION.

Tag utilizes geographical location to show you tags. Use the map mode to see tags placed by others, and see a brief description of them. To view someones tag, you must travel to the location and use the AR view to see their mark. Travel, place tags, and discover unique stories with the Tag app. 

FILTER IT OUT.

Tag is all about you telling your story. Want that to be private? Sure thing. Tag lets you set your tags to private, friends, or public. Tag also allows you to filter specific stories placed by other people. Looking for romantic moments to plan the perfect date? Or looking for historic areas? Just filter for it. We have you covered. 


VISUAL DESIGN.

Tag’s visual design was created to match the tone of the product. I chose to use an urban colour scheme using a dark blue as the primary colour. This blue is accented with a lighter blue, and contrasted by a bright orange. This gives tag a modern, sleek, and urban feel. TT Norms is the typeface used, with its geometric forms, and clean bold lines. Iconography followed suit with simple, geometric forms and strong bold lines.

Note: Some icons created by Google’s open source icon database.

Note: Some icons created by Google’s open source icon database.

FEATURES OVERVIEW.

Tag utilizes geographical location to show you tags. Use the map mode to see tags placed by others, and see a brief description of them. To view someones tag, you must travel to the location and use the AR view to see their mark. Travel, place tags, and discover unique stories with the Tag app. 

Logging in and Getting Started.

Create an account, and get familiar with the basics of Tag.

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Map View

See a map view of the world around you. View a preview of placed tags, and see where they are located on the map. Select a tag, and see more about it, and head in the direction of one that interests you.

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Navigate to a Tag.

If you find a tag that looks interesting, select it and set it as a destination. Tag will take you there!

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Search for Moments

Tag allows you to search for unique moments to experience.

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Switch Between AR mode and Map View

Seamlessly swap between discovery and creation. Swap to AR mode to start Creating your own unique moment with a tag.

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Tag Creation Tools

Tag allows you to create anything you can imaging in AR mode. Paint, sculpt, add text, musci, video or even add your own face to the landscape. The possibilities are endless, and the tools allow your experience to come to life to share with others.

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Post Your Finished Creations.

Once you create a tag, you can share it with the world! Finish using the creation tools, and simply confirm you are finished with the current tag. This will drop your newly created tag for others to find!

PREVIOUS VERSIONS / PROCESS.

The process of creating Tag first started with the idea of creating an app that aimed to help prevent unnecessary harm to national landmarks and sensitive wildlife areas. After exploring and researching, Tag naturally evolved into what it is now. Tag became an app focused on sharing your unique moments in time with those around you through the geography of your life. There were multiple stages of process work including initial research, moodboarding, onboarding, prototyping, and testing.

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CONCLUSION / TAKEAWAY.

Ideas can deviate from their original intention. Ideas become the most powerful when they naturally evolve, and take ideas, criticisms, and feedback from others to become something great. What started out as a simple idea to provide a creative outlet and prevent vandalism became something more: tag was born.