Water-Saving Starts here.

Coors Seltzer is committed to protecting Canada's waters by eliminating unnecessary water usage and partnering with organizations to improve the quality of water in our ecosystems. As a key part of crafting the Coors Seltzer brand, we created a collection of engaging animated stickers that celebrate water-saving milestones and encourage participation. These stickers were primarily used on socials, allowing users to showcase their progress and spread awareness of our water-saving initiative.

Content Calendar and Key Dates

As part of our ongoing social initiative, we created a comprehensive content calendar to capitalize on key dates throughout the year. This allowed us to plan and schedule content in advance, ensuring we never miss an opportunity to engage with our audience and promote our mission. By strategically incorporating important events and holidays into our content, we were able to increase our reach and drive even greater awareness of Coors Seltzer's water-saving efforts.

Brand Iconography

To enhance our social messaging, we developed a set of brand icons to use across all our social media channels. These icons were incorporated into story alerts, highlights, and posts to provide visual cues and promote our brand's identity. By consistently using these icons throughout our social media presence, we were able to establish a strong visual identity and reinforce our brand's message of water conservation.‍