Underdog Studio Ltd. is a boutique Agency in Toronto, Ontario. An agency not like the big guys - but one that puches just as hard. In 2025 Underdog Studio Ltd. Approached Paul Sych, renowned Canadian designer and typographer to create a new brandmark to build a new direction for Underdog with our Creative direction and motion design. With the new mark as a sumping off point, we created an entire brand strategy, and direction for the brand as we spearhead a new era.
2025
Creative Director & Motion Designer
Logo Design by Paul Sych
3D design by Elian Bonet
We developed a To launch the new look and feel, we developed a set of teaser videos, and launch videos to post on our social media channels. Using Paul Sych's newly developed brandmark, we created three tactile scenes that evoked the senses. Liquid Mercury, crumbling stone, and burning metal not only excite and activate, but mirror the bold new direction we are taking in 2026.
Alongside this launch content, we developed a new look for the agency's website, pitch deck, and all other touchpoints of the company.
Underdog Studio Ltd. is a boutique Agency in Toronto, Ontario. An agency not like the big guys - but one that puches just as hard. In 2025 Underdog Studio Ltd. Approached Paul Sych, renowned Canadian designer and typographer to create a new brandmark to build a new direction for Underdog with our Creative direction and motion design. With the new mark as a sumping off point, we created an entire brand strategy, and direction for the brand as we spearhead a new era.
2025
Creative Director & Motion Designer
Logo Design by Paul Sych
3D design by Elian Bonet
We developed a To launch the new look and feel, we developed a set of teaser videos, and launch videos to post on our social media channels. Using Paul Sych's newly developed brandmark, we created three tactile scenes that evoked the senses. Liquid Mercury, crumbling stone, and burning metal not only excite and activate, but mirror the bold new direction we are taking in 2026.
Alongside this launch content, we developed a new look for the agency's website, pitch deck, and all other touchpoints of the company.
Underdog Studio Ltd. is a boutique Agency in Toronto, Ontario. An agency not like the big guys - but one that puches just as hard. In 2025 Underdog Studio Ltd. Approached Paul Sych, renowned Canadian designer and typographer to create a new brandmark to build a new direction for Underdog with our Creative direction and motion design. With the new mark as a sumping off point, we created an entire brand strategy, and direction for the brand as we spearhead a new era.
2025
Creative Director & Motion Designer
Logo Design by Paul Sych
3D design by Elian Bonet
We developed a To launch the new look and feel, we developed a set of teaser videos, and launch videos to post on our social media channels. Using Paul Sych's newly developed brandmark, we created three tactile scenes that evoked the senses. Liquid Mercury, crumbling stone, and burning metal not only excite and activate, but mirror the bold new direction we are taking in 2026.
Alongside this launch content, we developed a new look for the agency's website, pitch deck, and all other touchpoints of the company.
